DogWatch Dealership Template


Responsive Website

Fort Point Design


This project was a redesign of the current template offered to dealerships of DogWatch Inc. as part of an online marketing package. The site was designed to reflect and the recent redesign of the corporate website. The dealership site templates were designed to be flexible and featured customized content for the individual dealers while maintaining and strengthening the DogWatch brand. We included features to promote customer engagement such as an online scheduling tool, a PayPal integration for the store, and an optional photo gallery that automatically updates from the main corporate account. These sites were also designed with SEO best practices, focusing on the use of contextual keywords and geo-targeting. This template was rolled out in the summer of 2016 to over 120 international dealerships.



Project Roles

  • Project Management
  • Design Research
  • User Experience
  • User Interface
  • Image Research
  • SEO 
  • Preparation of Designs & Assets for Development
  • Content Population
  • QA Testing
  • Internal and External User Documentation
  • Presenting Project at a Conference Hosted by Client